Hoka Paris Olympics 2024

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Project Details

Kova Row served as an embedded activation and go-to-market partner for HOKA during the 2024 Paris Olympic Games. Working as an extension of HOKA's internal team, we helped develop a branded wellness café experience near the Athletes' Village that connected consumers to the brand through hospitality, wellness, and product discovery.

Client

Hoka Paris Olympics 2024

Services

Activation, Strategy, Event Production, Technology Integration

Kova Row served as an embedded activation and go-to-market partner for HOKA during the 2024 Paris Olympic Games. Working as an extension of HOKA's internal team, we helped develop a branded wellness café experience near the Athletes' Village that connected consumers to the brand through hospitality, wellness, and product discovery.

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